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GM - Cluster Brand Lead

Job Req ID:  24021
Location: 

Pune, IN

Function:  Marketing/Digital
About: 

Role

Brand Communication – Circle Operations Head

Job Level/ Designation

M3

Function / Department

Brand Marketing

Location

Cluster HQ

Job Purpose

To lead the Brand Communication efforts for the respective Clusters along with the Cluster Brand Operations Head @ Corporate.

To report into the Cluster Marketing Heads with dotted line to Brand Communications and Strategy Lead.

Key Result Areas/Accountabilities

  • Brand health monitoring - Identify cluster business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share/align  corporate + media SPOC
  • Budgets Management : Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/Cluster Ops Leads
  • Circle Product Campaigns :
    • Develop product briefs from circles basis calendar - Convert product briefs to communication briefs – Align corporate SPOC - Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team
    • Monitor & collate performance results for respective cluster – share with corporate circle spoc
  • Corporate campaigns:
    • Align GTM plans for clusters basis circle budgets
    • Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams
    • Monitor & collate results for respective cluster – share with corporate circle spoc
  • Circle Activation/events /sponsorships– Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same
  • In Market visibility : Monitor in market visibility execution through the Merchandiser App reports – highlight issues and lead mitigation plans
  • Lead PR plan for cluster
  • Brand guidelines : Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC
  • Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards

 

Core Competencies, Knowledge, Experience

 

  • Strategic thinking  and knowledge of fundamentals of brand building
  • Creative thinking
  • Collaboration
  • Leadership
  • Process orientation

 

Experience of 10-12 years in total of which 4+ years in a similar role in telecom.

Excellent Creative abilities

High level of analytical skills

 

Must have technical / professional qualifications

 

MBA