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AGM - Digital Technology

Job Req ID:  15445

Pune, IN

Function:  Technology/ IOT/Cloud


Lead – Digital Support Systems

Job Level/ Designation

M2 / AGM

Function / Department

Technology / Information Technology



Job Purpose

  • To Lead the Digital Support Systems to optimise, improve and monitor Digital Asset performance and derive Business value from the Analytics from Digital Assets and other surround Applications. Role exists to partner with various business and technology teams to recognize business need. Work closely with business, technology cross verticals, service partners to cater to business requirement pertaining to Application portfolio (Analytics, Performance and Quality) in an agreed timeline within the unshakable parameters of scope, quality and cost.
  • Will be responsible for manaing the Technology pillar for Digital Marketing so needs to have in depth knowledge about Tag Management, Analytics, DMP (Adobe Audience Manager) and personalisation (Adobe Target). Also will be managing the TNPS(Net Promoter Score) for all Digital Assets.
  • To ensure a scalable and robust system architecture and business continuity to handle complex telcom Market scenarios, growth in volumes and regulatory dynamics. Will work closely with the Portfolio head & other leads to decide road map, strategy, and avenues to implement in this area.

Key Result Areas/Accountabilities

•   Responsible for implement Application roadmap & managing strategy and delivery pertaining to digital analytics, Quality Management and performance related applications. Ensure robust and scalable system architecture to handle enormous volumes and growth in a complex telecom scenario while ensuring business continuity


•   Analyse and implement change at application portfolio arising due to proposed Digital application architecture. Bring synergies while implementing the change. Identify improvement areas, evaluate technology trends and suggest / implement best practices from industry to achieve improvements.


•    Drive value creation culture for application portfolio resulting in revenue generation, enhanced customer experience, process improvements or cost savings. Budget allocation and effectively managing budget and cost for Digital Support Systems


•   Run governance with vendors and other stakeholders, Manage relationships with third party digital delivery partners, focusing on performance management against agreed SLA's and KPI's.


Core Competencies, Knowledge, Experience

  • Experience of working with Digital Enterprises various capacities as portfolio manager, program manager, solution architect and knowledge of operations.


  • In depth knowledge of Digital System Design and concepts. Knowledge of Telecom Operations and cross integration of OSS/BSS applications with Digital Assets.


  • Experience working in multi-vendor set up. Ability to build and sustain relationships with key stakeholders across service partner in multiple vendors. Clear, concise business communication style.


  • Sufficient familiarity with all fundamental digital commerce disciplines and methodologies such as SEO, SEM, Tag Management, Content Management tools, Site Search, Digital Analytics, UX, A/B Testing, Multivariate Testing, Personalization, Social channels etc.


  • Aware of current and new industry trends, technologies, and software development techniques – Agile, dev ops. Certifications around Digital Marketing and concepts will be preferable.


Must have technical / professional qualifications

  • Engineering degree with 10+ years of work experience
  • Certification in Digital Marketing would be preferable
  • Agile/PMP/Prince or some other Project Management certification would be preferable
  • MBA or Masters would also be a preferable qualification


Years of Experience

Minimum 5-7 years

Industries to look from

Telecom, IT , E-commerce, Retail Banking

Ideal Organizations to look from

Airtel, Jio, Accenture, IBM, Infosys, HDFC etc

Direct reports

No Direct Reports . Indirect 5-7 Reportees from Partner