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AGM - Cluster Marketing Lead North

Job Req ID:  48307
Location: 

New Delhi, IN

Function:  VIBS
About: 

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

 

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

 

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

 

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

 

VIL is an equal opportunity employer committed to diversifying its workforce.

 

Role profile

Role title: Circle Enterprise Marketing & Commercial Lead

Function: Enterprise

Department: Marketing

Reports to: Circle Enterprise Head

Location: Delhi Circle Office

Role Description:

  • Define the overall enterprise marketing strategy and plan for the circle aligned with Enterprise business objectives
  • Drive Enterprise specific growth areas such as Fixed line data & voice, IoT, Analytics and Cloud portfolio
  • Deliver the contribution margin for the circle through pricing control & interventions and increase ARPA
  • Execute and drive outcomes of key business initiatives & campaigns specially account level Non-Mobility and fixed line product penetrations
  • Drive B2B C- level customer and channel engagement programs through a marketing calendar
  • Manage circle level Enterprise Marketing Budget
  • Design and execute Digital marketing initiatives to generate demand
  • Drive centrally aligned Marcomm objectives of brand, customer advocacy and events

 

Key accountabilities and decision ownership :

  • Plan and execute Enterprise marketing activities to achieve Circle Enterprise DB on a monthly basis
  • Align and execute Commercial & Account level engagement initiatives launched as part of National Enterprise strategy
  • Drive new revenue streams to deliver growth in enterprise specific areas such as IoT and Fixed line Data, Analytics & Cloud.
  • Manage key external and internal relationships for seamless execution (Corp Enterprise Marketing & Commercial teams, Circle Consumer Brand Team, agency relationships)
  • Enterprise A&P Budget planning & tracking for the circle

Core competencies, knowledge and experience [max 5]:

  • At least 3-4 years of B2B marketing experience in overall 8+ years of experience (range changes basis circle category)
  • Technology sales knowledge and functional expertise
  • Strong planning & program management skills, managerial and coordination capabilities, agility
  • Strong senior stakeholder engagement and influencing skills
  • Ability to lead in a dynamic cross-functional environment

Key performance indicators [max 3]:

  • Achievement of Circle Enterprise DB Revenue & Contribution Margin
  • Effectiveness of Marketing Comms and Commercial initiatives
  • New Revenue stream & CVM impact on revenue enhancement/protection

Must Have

  • B2B marketing experience for technology products and/or services
  • Preferred certification (UG) in technology
  • Should have performed techno-commercial role

 

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

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