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AGM - Area Sales - Channels

Job Req ID:  10961

New Delhi, IN

Function:  VIBS

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.


ASM- Channels & SOHO

Job Level/ Designation


Function / Department




Job Purpose

Managing operations for Channels & SOHO business for the state covering all segments SME, SOHO, Govt & Strategic Accounts. This position will build and appropriately deploy the requisit resources to gain market share across segments, achieve Budgeted Revenue & NPS.

Develop & Deploye new routes to market like SOHO, Start Up, and Alliance tie ups to gain market presence in the SME/Soho segment

Establish digitally enabled Aqusistion model for Government & Startegic accounts to drive productivity & efficiency.

Key Result Areas/Accountabilities


  • To plan, budget, deliver segment revenues and contribution margins over a planning horizon including management of the subscriber acquisition costs
  • To implement coverage and distribution strategies aimed at delivering targeted in circle
  • To design and implement standardized sales management processes, build scale in the operations & run R&R for channels to drive certain sales behaviour
  • Channels Capability development & Certification as per plan
  • Implementation of  various channel partner metrics in allotted Territory
    • Partner Commissioning
    • Partner sales & service processes
  • Design & Implement new revenue streams in SME, SOHO, startups & Large enterprises.


  • Achievement of 80% SIP of their respective team
  • Make 100% of CP qualify the VEPP as per the defined norms.
  • Responsible for achieving the Circle Revenue targets for all product portfolio available for SOHO and SME.
  • Account planning & drive sales of FLD, FLV  and data products through the channel partner teams
  • Enhancing Retail engagements to ensure smooth interactions in SME and retail.
  • Responsible for Driving Acquisition in Government & Strategic accounts through Desk & Channel management




  • Training and coaching of team


HSW Compliance

  • Ensure that the HSW norms are adhered to

Core Competencies, Knowledge, Experience

Critical Success Factors

  • Leadership & People management SKills
  • Distribution Channel Management and operational excellence
  • Program Management Experience
  • Strong analytical and conceptual skills
  • Technical sales Capability


Threshold Functional Competencies

  • Strong Implementation skills
  • Strong Commercial Skills
  • Knowledge on Telecom technologies & solutions
  • A strong implementation mind set.


Differentiating Functional Competencies

  • Should be able to drive cross functional teams


Experience: 8- 10 years plus of which at least 2-3 year should be in a managerial positions managing channel sales teams and technical sales

Must have technical / professional qualifications

  • Powerful influencing & negotiation skills.
  • Essential: Channel Sales Experience in related domain/industry along with technical sales capability with strong hold on products like Toll Free, Lease Lines, cloud portfolio: Gsuit, O365.
  • Desired: MBA from a reputed Institute.

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership