GM - Marketing Demand Management & Tech Interface

Job Req ID:  46304
Location: 

Mumbai, IN

Function:  Marketing/Digital
About: 

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

 

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

 

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

 

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

 

VIL is an equal opportunity employer committed to diversifying its workforce.

Job Purpose

  1. This role drives the prioritisation of network investments for the organization with a view to optimizing RoI based on demand projections and driving Smartphone market share in the industry
  2. 5G Site planning—Identify towns and sites for rollout ensuring maximization of revenue
  3. To smoothen the customer experience and better commercial extraction  across touch points for mobile broadband, VoLTE through Automation
  4. Work with technology partners like Facebook for more customer and network insights for higher ROI on investments and Business prioritization  
  5. Manage Data portfolio and identify opportunities along with business case development

Key Result Areas/Accountabilities

  • Lead the commercially prioritised network rollout in collaboration with Network, Finance and Circle teams
  • Translate Commercial Strategy input into Mobile Network Investments for revenue maximization and customer retention
  • Own the 3G Refarming programme on behalf of Corporate Marketing
  • Drive network experience management for Data in collaboration with the Network team.
  • By understanding the pain points of customer journeys for mobile broadband and VoLTE services smoothen them out by coordinating with various stakeholders and automation
  • Using analytics predict the geographies where telecom industry would grow faster to rest and ensure the organization is well placed to major share of the growth
  • Coordinate with network planning team to align the technological investments are in line with business needs
  • To prepare the annual operating plan for mobile broadband vertical
  • Track the achievement against the AOP and highlight if any course correction or intervention required

Core Competencies, Knowledge, Experience

  • Strong stakeholder management. Competent and confident in relationship building
  • Proven ability to manage and work with cross-functional teams in a matrix

environment

  • Project management experience, experience leading and executing multiple projects
  • Strong in business analytics and working with large data sets
  • Understanding of telecom networks and related technologies
  • Good understanding of the eco-system enabling Internet adoption
  • (Devices, Content, Networks and Pricing)
  • MBA and/or Engineering background will have added advantage
  • however not necessary
  • An Innovation mindset

Must have technical / professional qualifications

MBA and/or Engineering background will have added advantage however not necessary

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership