GM - Lead - New Age Content

Job Req ID: 45444

Location:

Mumbai, IN

Function: Marketing/Digital

About:

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role	Content Creation Lead – New Age Media
Job Level/ Designation	M3
Function / Department	Brand
Location	Mumbai Corp Office
Job Purpose	To lead content creation using new-age formats and platforms for Vi – with core responsibility of driving a shift away from traditional media – delivering higher brand consideration amongst the youth cohort.
Key Result Areas/Accountabilities	Content Creation for Communication and Engagement has gone through a seismic change in recent years, especially when seen with the lens of the Youth Cohort. Youth doesn’t watch LTV, not even CTV, Facebook is their parents’ platform, even Instagram is used for DMs and not for consuming content. In such a scenario it is imperative for Vi to communicate where Youth are present and in a manner that appeals to them, so as to build brand loyalty. These new-age platforms emerge and disappear fast and it is important for a brand to ride their rising and ebbing tides. This role will: Build and Execute the Innovative Content creation agenda for Brand Vi to make it the most popular telecom brand amongst youth Build up the buzz and positive sentiments for the brand by creating topical content within the brand framework, while working closely with new-age partners Work closely with Vi’s Campaign Leads and media team on all brand campaigns through appropriate content creation. Drive Youth content partners to deliver campaigns as per the agreed calendar and brand guidelines. Work with the in-house social media command centre, the MILL – to extract relevant insights to build buzz, engagement and business. Work with cross- functional teams at corporate and circle levels . Collaborate with industry partners – Facebook, Google, Twitter etc to explore new opportunities and deliver efficient social media campaigns and industry-first experiences to the consumers
Core Competencies, Knowledge, Experience	cutting-edge understanding of new-age content consumed by youth Creativity to build the youth centric communication planned Agile learner and keen observer of societal trends for youth Leading edge language skills to create content in brand tonality Ability to grasp brand guidelines and brand ethos Experience of 8-10 years in total of which 3-4 in a similar role. Excellent Creative abilities Extreme high level of English language proficiency
Must have technical / professional qualifications	MBA from Tier 1 A and 1 B colleges

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership