GM - Data Marketing

Job Req ID: 48943

Location:

Mumbai, Maharashtra, IN

Function: Marketing/Digital

About:

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role	GM – Data Marketing
Job Level/ Designation	M3/ General Manager
Function / Department	Marketing/ Prepaid
Location	Mumbai
Job Purpose	The Prepaid Data Marketing Lead at Vodafone Idea is accountable for driving 4G and 5G data user growth, usage, and monetization across circles, while supporting timely 5G launch and extraction. The role will work closely with Circle Marketing, Network, Sales, Digital, and Analytics teams to improve base quality, reduce second SIM dependency, increase renewals, and strengthen Vodafone Idea’s prepaid data proposition.
Key Result Areas/Accountabilities	Grow 4G & 5G Data Users and Usage Deliver 4G and 5G Unique Users (UU) and data usage as per DB/OP targets. Improve ULD penetration, usage depth, and prepaid data ARPU. Design targeted offers and micro-market actions to convert high-potential non-data and low-usage users. Track circle-level performance and drive corrective actions. 5G Deployment Enablement & Extraction Partner with Network teams to support circle-wise 5G rollout as per approved timelines. Ensure commercial readiness for 5G launches (packs, pricing, communication, GTM plans). Drive early 5G usage and monetization in live 5G clusters. Drive 5G Adoption, Retention & Win-back Lead circle GTM actions to increase 5G handset-based adoption and active usage. Reduce 5G droppers, improve renewals, and win back churned users. Address barriers related to device readiness, awareness, and experience. VoLTE & VoWiFi Growth Drive VoLTE and VoWiFi penetration across prepaid base. Coordinate with Network, Devices, and Customer Experience teams to improve adoption and experience. New Initiatives & Innovation Identify and launch new prepaid data growth initiatives aligned to VI’s strategic priorities. Pilot innovative propositions in pricing, bundles, partnerships, and digital journeys. Scale successful initiatives across circles.
Core Competencies, Knowledge, Experience	Telecom & Data Business Acumen Strong understanding of prepaid data economics, 4G/5G ecosystem, ULD, ARPU, and retention levers 5G GTM & Monetization Ability to translate 5G rollout into adoption, usage, and revenue through effective GTM Analytical & Insight-driven Decision Making Uses data to identify opportunities, diagnose issues, and drive actions at circle and cluster level Execution Excellence Converts strategy into on-ground actions with speed and accountability Stakeholder Management Influences cross-functional teams without direct authority Customer-centric Thinking Designs propositions keeping customer needs, experience, and value perception in focus
Must have technical / professional qualifications	8–12 years of experience in telecom, prepaid data marketing, or growth roles. Strong exposure to circle operations and GTM execution. MBA or equivalent postgraduate qualification preferred

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership