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GM - CVM Planning & Insights

Job Req ID:  35923

Mumbai, IN

Function:  Marketing/Digital


CVM Planning & Insights

Job Level/ Designation

GM - CVM Planning & Insights

Function / Department




Job Purpose

Deliver Prepaid Business Revenues

Key Result Areas/Accountabilities

  • Achieve Unlimited Net Adds budgeted Target & Unlimited Customer Paying Revenue (CPR) target
    • Prepaid CPR Target vs Achievement
    • Unlimited Net Addition / Base Penetration
    • CVM SPOC for all BI data validation, data sanity check, governance of data correctness, automation of reports  & on time delivery of reports
  • Support in seamless execution of CVM campaigns to achieve business objectives
    • Extraction of static bases considering relavant stratification variables, basis pilot objective for seemless campaign execution
    • Evaluation of campaign performance, to help in decision making for braod basing the pilots
    • Validation of KPI's to ensure automation of new capabilities through CVM Platform (Pelatro) and inputs for enhancement
  • Supporting Big Data team to deliver revenue target
    • CVM SPOC - for validation of all data KPI's for model inputs/delivery & performance evaluation
    • Target delivery of Big Data Models on Prepaid Revenue agreed with Big Data team
  • Customer insights to drive better experience
    • Designing and managing communication calendar
    • Customer insights  - conducting google survey, tele-calling, market insights etc  & help in enhancing customer journey & product offerings
  • Drive Digital Adoption through MAU on APP and RC contribution. Managing  new partnerships alliances to drive content  recharges
    • Creating end to end journey/campaigns for all new partnership alliances to drive content recharges as per agreed target
    •  SPOC for Planning  to coordinate with content team & drive CVM priorities


Core Competencies, Knowledge, Experience

Marketing /Product Management / Business Analytics / Modelling

Must have technical / professional qualifications

Proficiency in Analytics/Statistics/ Big data sciences