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GM - CVM BDM

Job Req ID:  45582
Location: 

Mumbai, IN

Function:  Marketing/Digital
About: 

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

 

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

 

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

 

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

 

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

CVM  BDM (Business Development Manager)

Job Level/ Designation

M3/General Manager

Function / Department

CVM Operations – Corporate Marketing

Location

Mumbai

Job Purpose

To manage & lead CVM strategy to grow consumer business revenue, revenue market share through subscriber base retention and revenue enhancement initiatives. Role is responsible to drive deeper customer engagement on product and services through consumer insights, analytics based approach and favourably impact NPS.

Key Result Areas/Accountabilities

Strategic

  • Work with the Central Planning Team to Formulate CVM strategy for the respective circle to achieve the objectives of prepaid revenue, through improving ARPU, Churn reduction, increasing Unlimited Pack penetration & Data Unique Users.
  • Understanding of customer behaviour patterns though superior analytics and segmentation
  • Drive to maximize value extraction from subscriber base. by ensuring relevant customer journeys and experience
  • Partner in preparation of circle business plans
  • Implement Digital First approach to ensure stronger, more targeted engagement with consumers
  • Develop and prioritise customer experience initiatives across market segments to improve NPS, Consideration, Emotional Bonding and Market share
  • Input back into central planning team the circle related achievements and challenges to enrich the thinking of the central pool

Operational

  • Work with the Central Execution Team to deliver new products/ initiatives for the respective circle
  • Develop operations framework and  team interactions to take care of day to day operations in the most efficient manner
  • Partner in planning of GTM programs of various initiatives at the circle
  • Follow the governance of weekly updates, monthly planning, market visits to enable the circle
  • Scheduled meetings with circle Marketing head/ teams to ensure alignment with and achievement of company objectives
  • Pick-up best practices from other circles and execute for own circle wherever relevant

Core Competencies, Knowledge, Experience

Behavioural attributes:

  1. Leadership skills, team working skills, high degree of analytical skills, communication and influencing skills, process and detail orientation
  2. Broad perspective, find new ways of looking at things, comfortable with complexity & ambiguity
  3. Excellent influencing and people management skills.
  4. Ecosystem awareness and development
  5. Leadership skills to influence eco-system and build high performance relationships and teams

Experience, Technical/Professional Qualification

  1. MBA with 10+ years of work experience – in sales & consumer marketing. Some telecom experience preferred.
  2. Consumer insights and proposition development
  3. Customer life cycle management
  4. Business management experience with focus on product management & product marketing
  5. Domain: Product management / pricing role in Telecom
  6. Technology architecture and its impact on business

 

Must have technical / professional qualifications

MBA in Marketing

 

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

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