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GM - Brand & Marcom

Job Req ID:  48789
Location: 

Mumbai, Maharashtra, IN

Function:  VIBS
About: 

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

 

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

 

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

 

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

 

VIL is an equal opportunity employer committed to diversifying its workforce.

Role title: GM- Enterprise Marketing Brand and Communications

Function: VIBS

Band: M3

Department: Enterprise Marketing

Reports to: VP, Enterprise Marketing

 

Location: Mumbai, Worli (travel required)

Role purpose:

 

Marketing Communications is a strategic leadership role responsible for building VIBS brand, establish market & thought leadership in B2B space, creation of strategy roadmap and driving VIBS revenue across all India, Sales segments & Products.

 

The responsibilities include:

  • Define the Enterprise Marcom strategy; build the enterprise brand strategy and annual marketing plan for VBS.
  • Insight driven approach to building the VIBS brand in B2B space through strong ATL & BTL, envision and execute brand and product campaigns to drive awareness, consideration and positioning of enterprise business
  • Develop integrated and strategic communications calendar covering brand campaigns, digital and social, events, PR etc
  • Responsible for developing and executing communications plan and marketing collaterals for Products, across all segments and LOBs; including branding at channel partner premises , innovation lab & others
  • Launch and end-to-end execution of the new enterprise brand identity for the merged Vodafone Idea entity, as a core member of project team
  • Overall responsibility for all external and internal communications including PR
  • Creative ownership for Marquee events – Tee Walk, IMC , Ready for Next & others ( if any)

 

This role has a strong interface with Cluster marketing leads, Consumer brand and digital teams to drive Marketing Communication and Creatives

 

Key accountabilities and decision ownership:

  • Strategic Campaigns: Plan and execute annual marcom calendar. Execute national ATL & BTL marketing campaigns to bolster B2B Brand awareness, consideration & differentiation
  • Messaging: Develop key messaging for external audience, media, analysts and key internal audience (leadership)
  • Budgeting: Central A&P Budget planning & tracking. Governance of cluster A&P and  outcomes
  • National Calendar and Mentoring: Responsible for brand marketing calendar across India, and driving business outcomes through a partnership framework
  • Manage key agency relationships: Creative agency, Media and PR
  • Cross-Functional: Effective liaising with consumer brand, digital and marketing teams to drive through a coordinated calendar and consistent Single Brand outcomes.

Core competencies, knowledge and experience [max 5]:

  • 12-15 years  of experience in brand  marketing, brand management and marketing communications
  • Strategic and insight driven approach to decision making and execution
  • Experience with running a large Marcom function – conducting coordinated national product and brand campaigns.
  • Strong planning & program management skills, managerial and coordination capabilities
  • Strong commercial negotiation skills
  • Ability to lead work of a cross-functional team

Must have technical / professional qualifications:

  • MBA in Marketing

Brand Budgets

Key performance indicators:

  • Product launches
  • Brand visibility and positioning across B2B customers
  • Brand effectiveness during Marque engagements
  • PR share of voice
  • On time delivery of plans, creatives and messaging; execution of campaigns/events

Team management with up-to 3 DR’s

The position also has responsibility to work with VIBS Cluster Marketing leads to ensure execution across clusters

 

 

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

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