AGM - Neo PDO

Job Req ID: 45585

Location:

Mumbai, IN

Function: Marketing/Digital

About:

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role	Product Delivery Owner – Digital Acquisition [Neo]
Job Level/ Designation	M2
Function / Department	Digital
Location	Mumbai
Job Purpose	Product Delivery Owner works closely with Product owner or a Digital Delivery lead as part of squad owning end to end ownership of product roadmap deliveries end to end. Platform Delivery Owner supports PO/Delivery lead right from backlog grooming, BRS/FRS, user story creation, UX/UI and finally delivery of feature for Digital Acquisition The role has the responsibility of working with relevant cross functional teams in Digital Delivery, IT, Sales, Marketing product managers as well as external support agencies for end to end delivery of initiatives and meeting Digital Acquisition KPIs. Familiarity with Acquisition strategies, basic sales / logistics operations, and ability to balance technology will be critical for this role.
Key Result Areas/Accountabilities	Make our digital Prepaid propositions visible across all digital properties using both organic as well as paid media. Ensure lead generation at the lowest cost while maximizing volume. Develop and define user stories / items and acceptance criteria from the feature and capability roadmap for Digital Payments Ensure payments journeys are best in class with continuous improvement and innovation Responsible for UI/UX, Digital journey design including active A/B testing Lead generation initiatives on digital assets (pre to post etc) Rank and prioritize items and add them to the team backlog for sprint development, and making them ready for dev for each sprint Create final release plan with all deliverables against defined user stories and acceptance criteria and obtain PO/Delivery lead approvals as well as functional lead approvals Day to Day manage sprint delivery to avoid any slippages and blockers for effective functioning of squad Run daily scrum, sprint planning, sprint retro and /all squad cadences as agreed with squad members Understanding of Technical architecture for the platform Structured and Ad-hoc data analysis and in sighting to understand customer behavior Work with Digital Marketing Specialist, Digital Delivery, Digital IT, Prepaid Product/ Segments/ Brand and support teams from external agencies to deliver on all Prepaid sales related initiatives on our digital assets with ownership of end to end delivery KPIs: Prepaid Sales via digital lead generation, Cost per lead, order, activation, digital journey digital KPis – such conversions (traffic to order), bounce rate, time on page, SEO etc.
Core Competencies, Knowledge, Experience	Strong knowledge and understanding on digital lead funnel management, UI/UX and analytics Roadmap planning and release management Servant leader mind-set Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment Knowledge of Agile tools Good communication, MIS and MS-excel skills Integrity and process oriented individual Ability to work effectively with and lead cross functional teams
Must have technical / professional qualifications	MBA essential Minimum of 2 years of relevant experience essential in Online/Digital organization Understanding concept of Agile ways of working
Years of Experience	Min. 3-5 years’ experience
Industries to look from	FMCG, BFSI, Telco, Digital product, Digital Content, Entertainment or OTT providers
Ideal Organizations to look from	Large digital banks, digital product companies, matured startups,Digital natives such as- Google, facebook, digital marketing agencies and consulting companies
Direct reports	None

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership