AGM - Category Manager

Job Req ID: 45678

Location:

Mumbai, IN

Function: Marketing/Digital

About:

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Job description

Role	Category Manager – Digital Acquisitions, Traffic & Capabilities
Job Level / Designation	M2
Function / Department	Corporate Marketing \| Partnerships & Asset Monetization, App Growth
Location	Corporate Office, Mumbai
Context for the role	One of the key strategic focus for VIL is to grow the contribution of Vi digital assets to the overall business. This role within the App Growth team, includes: Driving new customer acquisitions through own digital assets Grow the adoption for Vi app among Vi users Build new capabilities for the Vi app to enhance customer experience & business outcomes
Job purpose	This individual will play a pivotal role in growing new acquisitions through digital assets, grow MAUs and enable new capabilities on the Vi app.
Key Result Areas/Accountabilities	Drive new customer acquisitions through digital channels Optimisation of all stages of funnel/ journey on the digital assets, including landing pages, conversions etc. Campaigns and promotions to drive top of the funnel, lead conversions, creatives and copies Coordinate with diverse stake holders – Design, Web/ tech, Product (CVM, Prepaid), Digital Media, Sales and external partners to drive continuous improvements Grow app adoption/ MAUs Define Marketing strategy to scale the digital funnel (including MAUs/ DAUs and acquisitions) and increase outreach through multiple channels Identify new channels for app installs, performance marketing and digital marketing Optimizing copy and landing pages for search engine optimization Researching and implementing content recommendations for organic SEO success on the PWA and desktop site Track, report, and analyze PWA/website analytics along with SEO performance Work with the development team to ensure SEO best practices are properly implemented on newly developed code New capabilities Develop new capabilities on the Vi app & web with an objective to enhance customer experience & business outcomes Liaise with various stakeholders – tech delivery, dev ops, design to drive app enhancements from planning, briefing to launch Regularly meet consumers to understand pain points on the app/ web thus leading to new insights and enhancements
Key Performance Indicators	Growth in digital acquisitions Key conversion metrics like visits to leads, leads to orders, orders to activations Growth in app MAUs Execution of new capabilities on app/ web
Core Competencies, Knowledge, Experience	Dynamic professionals with extensive understanding of digital eco system. A candidate who has hands on experience in “Digital First “launches will be preferred Strong networking skills, Self-starter attitude and aggressive outlook towards chasing targets
Must have technical / professional qualifications	MBA
Years of Experience	6+ years
Industries to look from	Social Media agencies, OEM partners, e-commerce, digital start-ups, Banking, Telecom companies who launches their digital FIRST products
Ideal Organizations to look from	Swiggy/ Zomato/ Blinkit/ Cred/ Uber/ Jio (digital businesses) /Airtel (digital businesses) / Nykaa/ Meesho/ Flipkart/ Phone Pe/ Paytm
Team Size	No direct reports
Business Size	High double digit MAUs platform Contributing to more than 5% of total prepaid business

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership