AGM - Campaign Manager

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

• Role purpose: Responsible for development, launch and performance of Enterprise CVM campaigns Lead all aspects of campaign management including planning, forecasting,  campaign GTM, training, channel execution, success reporting and governance across circles and segments Drive focus on Account Based CVM activities and B2B campaigns
  Key accountabilities and decision ownership [max 5]: Identify opportunities for Enterprise CVM by through market analysis, internal data analytics, and use of sales and customer insights. Leverage propositions, capabilities and insights to pilot and upscale Omni channel Enterprise campaigns across enterprise B2B personas.  Liaise with CVM Strategy & Capability team to align campaigns to strategic priorities. Design end to end GTM for CVM campaigns including necessary trainings, execution planning, communication, channel plans, governance and reporting. Continuous reviews, campaign optimization, governance and feedback into analytics and campaign experience teams. Drive segment and circle level reporting and course correction for campaigns, with focus on personalisation and omni channel execution.	Core competencies, knowledge and experience [max 5]: Analytical ability B2B Marketing skills Influencing skills Customer obsession Project Management skills
  	Must have technical / professional qualifications: MBA Data acumen
  	Budget owned: n/a
  Key performance indicators [max 3]: Deliver the targeted success metrics for Enterprise CVM campaigns by channel and business KPIs Effective course correction and opportunity identification for future campaigns	Direct reports: n/a
  	Dotted reports: n/a

   

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership