GM - Cluster Brand Lead

Job Req ID:  43303

Mohali, IN

Function:  Marketing/Digital

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.


Brand Communication – Circle Operations Head

Job Level/ Designation


Function / Department

Brand Marketing



Job Purpose

To lead the Brand Communication efforts for PUH Cluster comprising of states of Punjab, Haryana, HP &JK along with the Cluster Brand Operations Head @ Corporate.

To report into the Cluster Marketing Head with dotted line to Brand Communications and Strategy Lead.

Key Result Areas/Accountabilities

  • Brand health monitoring - Identify cluster business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share/align corporate + media SPOC
  • Budgets Management: Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/Cluster Ops Leads
  • Circle Product Campaigns:
    • Develop product briefs from circles basis calendar - Convert product briefs to communication briefs – Align corporate SPOC - Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team
    • Monitor & collate performance results for respective cluster – share with corporate circle spoc
  • Corporate campaigns:
    • Align GTM plans for clusters basis circle budgets
    • Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams
    • Monitor & collate results for respective cluster – share with corporate circle spoc
  • Circle Activation/events /sponsorships– Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same
  • In Market visibility: Monitor in market visibility execution through the Merchandiser App reports – highlight issues and lead mitigation plans
  • Lead PR plan for cluster
  • Brand guidelines: Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC
  • Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards


Core Competencies, Knowledge, Experience


  • Strategic thinking and knowledge of fundamentals of brand building
  • Creative thinking
  • Collaboration
  • Leadership
  • Process orientation


Experience of 10-12 years in total of which 4+ years in a similar role in telecom.

Excellent Creative abilities

High level of analytical skills


Must have technical / professional qualifications




Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership