AGM - prepaid Marketing

Job Req ID:  41600

Mohali, IN

Function:  Marketing/Digital

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.


Prepaid Marketing

Job Level/ Designation


Function / Department




Hiring Manager

Anandaraman  Srinivasan

Job Purpose

Manage and grow prepaid revenue business for the circle/cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective acquisition and retention strategies.

Key Result Areas/Accountabilities


With almost 80% of circle revenue dependency on prepaid business, the role of prepaid specialist becomes critical as we look to penetrate in priority markets and challenge competition.

Key accountabilities of the roles include:-

- Drive crucial revenue agenda for the circle through effective UnR techniques (drive UL% / grow PF/ drive Combo Voucher / Combo to UL conv/ drive recovery% from decay base /monitor and grow ARPU).

- Drive subs addition, value extraction, 4G subs

- Drive the digital agenda for the cluster

- Front-end the GTM for the circle for all marketing and revenue initiatives

- Continuously monitor and dialogue with CVM BDM to maximize revenue agenda through 121 campaigns

- Cross-functional drive with field teams and back-end teams to deliver on agreed projects/deliverables which directly impact revenues and subscriber addition

- Subs , Usage & Revenue Tracking

- Daily , monthly tracking of key performance indicators at sub level

Core Competencies, Knowledge, Experience

Data crunching

Understanding of Excel/Access/SAS/BI



Exposure to 121/ CVM process handling shall be added advantage.

Must have technical / professional qualifications


1. Post Graduate MBA with 3-7 years’ experience

2. Analytical and Data crunching skills

3. Communication and presentation skills

4. Go to market

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership