AGM - Prepaid Marketing Specialist
Mohali, IN
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Role |
Prepaid Marketing |
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Job Level/ Designation |
M2 |
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Function / Department |
Marketing |
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Location |
Mohali |
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Hiring Manager |
Anandaraman Srinivasan |
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Job Purpose |
Manage and grow prepaid revenue business for the circle/cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective acquisition and retention strategies. |
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Key Result Areas/Accountabilities |
With almost 80% of circle revenue dependency on prepaid business, the role of prepaid specialist becomes critical as we look to penetrate in priority markets and challenge competition. Key accountabilities of the roles include:- - Drive crucial revenue agenda for the circle through effective UnR techniques (drive UL% / grow PF/ drive Combo Voucher / Combo to UL conv/ drive recovery% from decay base /monitor and grow ARPU). - Drive subs addition, value extraction, 4G subs - Drive the digital agenda for the cluster - Front-end the GTM for the circle for all marketing and revenue initiatives - Continuously monitor and dialogue with CVM BDM to maximize revenue agenda through 121 campaigns - Cross-functional drive with field teams and back-end teams to deliver on agreed projects/deliverables which directly impact revenues and subscriber addition - Subs , Usage & Revenue Tracking - Daily , monthly tracking of key performance indicators at sub level |
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Core Competencies, Knowledge, Experience |
Data crunching Understanding of Excel/Access/SAS/BI Analytics CLCM Exposure to 121/ CVM process handling shall be added advantage. |
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Must have technical / professional qualifications |
1. Post Graduate MBA with 3-7 years’ experience 2. Analytical and Data crunching skills 3. Communication and presentation skills 4. Go to market |