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AGM - Marketing Analytics

Job Req ID:  35730
Location: 

Mohali, IN

Function:  Marketing/Digital
About: 

Role

Marketing Analytics

Job Level/ Designation

M2

Function / Department

Marketing

Location

Mohali

Hiring Manager

Function Head

Job Purpose

Responsible for Analytics Support to Marketing Team, Performance dash boarding & Insight Sharing with Circle Leadership Team, Lead the MIS team of Marketing

Key Result Areas/Accountabilities

 

  • Daily KPI Dash boarding & trend Analysis
  • Critical MIS generation & Marketing Reporting
  • Product Analysis
  • SPOC for circle MIS to be shared with Zones
  • Collation of Information from cross functional teams
  • Interaction with the Corporate team
  • Data Base Management
  • Work on various Predictive Models to design campaigns with Product team
  • culling out promotional base for various campaign
  • Ensuring correct input is fed in the system for accurate reporting

Core Competencies, Knowledge, Experience

  • Hands on Experience of SQL, MS ACCESS, Excel
  • Ability to do number crunching
  • Dig Deep into data base & work on multiple data sources
  • Throw Insights basis trends & analytics
  • KPI Tracking & MIS
  • Work with Cross functional teams to assimilate data points & dashboading
  • Automate daily delivery reports for management reporting
  • Team Player, should be able to work in a complicated environment & with a problem solving approach

Must have technical / professional qualifications

 

  • Graduate / Post Graduate with certification in software development / MCA/BCA
  • Excellent Understanding of SQL, MS Access & other reporting tools