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AGM - Area Sales

Job Req ID:  32221

Lucknow, IN

Function:  Sales and Distribution

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.


Area Sales Manager

Job Level/ Designation

AGM - Area Sales

Function / Department

Sales & Distribution



Job Purpose

To manage and drive sales through distribution in order to attain market leadership in the given territory, through growth in net sales and revenues.

Key Result Areas/Accountabilities


  • Deliver sales target for all products (voice-prepaid / post-paid, data, VAS, handsets etc.) by executing the distribution strategy at the channel partner level
  • Ensure quality of acquisition through the distribution channel
  • Ensure availability of stock at retail while adhering to the norms
  • Competition Tracking – programs & structures
  • Execute promotional activities for channel partners to drive sales and build market credibility



  • Achieve revenue target for the distribution channel across all products


Distribution expansion and extraction

  • Achieve retail (MBO) expansion targets through increase in number of outlets in existing and new geographies
  • Identify and develop new channel partners



  • Resolve channel-specific issues within specific timelines
  • Keep motivation levels high through regular meetings with distributors, retailers and off-roll sales representatives
  • Ensure sound coaching to RMs and distribution partners to enhance overall effectiveness


MD/AD/SD Management (owns the CP as a business entity)

  • Infrastructure negotiations – DSE Quality/Quantity
  • Working Capital (investment in business) alignment
  • ROI management
  • Primary Billing
  • Sizing corrections/territory dimensioning
  • Problem Solving
  • Performance trends & reviews


HSW Compliance

  • Ensure that the HSW norms are adhered to


Key performance indicators

Achievement of key targets in the distribution network (Sales, Revenue) in the territory

  • Achievement of retail outlet (MBO) expansion targets
  • Execution of distribution strategies and plans
  • Development and retention of team members
  • Performance management of RMs and distributors
  • VF Way Adherence Score aligned to norms defined from time to time

Core Competencies, Knowledge, Experience


Critical Success Factors

  • Continuous Learning & Empowering Talent
  • Building Team Commitment
  • Communicate with care
  • Leads Decision Making & Delivering Results
  • Builds Strategic Relationships & Organizational Agility
  • Analytical Thinking


Threshold Functional Competencies

  • Sales Planning & Forecasting
  • Negotiation
  • Working with Partners


Differentiating Functional Competencies

  • Solving Problems


Must have technical / professional qualifications


Graduate : Mandatory

Relevant Sales experience of 5-8 years

Preferably full – time post - graduation in business management/MBA

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership