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AGM- Cluster Brand

Job Req ID:  20863

Indore, IN

Function:  Marketing/Digital


Brand Communication – Cluster Brand Team Member

Job Level/ Designation


Function / Department

Brand Marketing



Job Purpose

To roll-out the Brand Communication for the respective Clusters under the guidance of Cluster Brand Leads.

To ensure smooth operations & ensure seamless back end processes


Key Result Areas/Accountabilities

1. Deployment of Corporate and Circle Brand Plans in respective clusters

2. Strict monitoring of execution efforts in-market -  in MBOs, Retail Stores and salience efforts as well. Execute mitigation plans wherever decided by the CBL.

3. Financial process deployment – BPA, PR, PO, GRN creation etc for the respective clusters

Supervise execution of Cluster Activation/events /sponsorships

  1. Brand guidelines : Ensure all internal/external communication adheres to brand guidelines along with CBL
  2. Assist the CBL in Quarterly reviews with the agencies on the work done.
  3. To drive brand engagement activities through innovative ideas


Core Competencies, Knowledge, Experience

  • Knowledge of fundamental of brand building
  • Creative thinking
  • Collaboration
  • Process orientation
  • Work towards improving Brand scores
  • Knowledge of digital platform
  • Exposure of radio/print


Experience of 4-7 years in total of which 4+ years in a similar role

Excellent Creative abilities

High level of execution skills


Must have technical / professional qualifications

  • MBA