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AGM- Cluster Brand

Job Req ID:  20863
Location: 

Indore, IN

Function:  Marketing/Digital
About: 

Role

Brand Communication – Cluster Brand Team Member

Job Level/ Designation

M2

Function / Department

Brand Marketing

Location

Indore

Job Purpose

To roll-out the Brand Communication for the respective Clusters under the guidance of Cluster Brand Leads.

To ensure smooth operations & ensure seamless back end processes

 

Key Result Areas/Accountabilities

1. Deployment of Corporate and Circle Brand Plans in respective clusters

2. Strict monitoring of execution efforts in-market -  in MBOs, Retail Stores and salience efforts as well. Execute mitigation plans wherever decided by the CBL.

3. Financial process deployment – BPA, PR, PO, GRN creation etc for the respective clusters

Supervise execution of Cluster Activation/events /sponsorships

  1. Brand guidelines : Ensure all internal/external communication adheres to brand guidelines along with CBL
  2. Assist the CBL in Quarterly reviews with the agencies on the work done.
  3. To drive brand engagement activities through innovative ideas

 

Core Competencies, Knowledge, Experience

  • Knowledge of fundamental of brand building
  • Creative thinking
  • Collaboration
  • Process orientation
  • Work towards improving Brand scores
  • Knowledge of digital platform
  • Exposure of radio/print

 

Experience of 4-7 years in total of which 4+ years in a similar role

Excellent Creative abilities

High level of execution skills

 

Must have technical / professional qualifications

  • MBA