Manager-Retail Store Operations

Job Req ID:  40289

Gorakhpur, IN

Function:  Retail

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.


Store Manager

Job Level/ Designation


Function / Department




Job Purpose

  • Overall responsibility for activities at a Vi store spanning customer service, store-level sales and revenue targets across all products (voice – post-paid/ prepaid, data etc.)
  • Execute marketing promotions, display and store experience schemes

Key Result Areas/ Accountabilities


  • Achieve sales target for all products (Voice-Post-paid/ prepaid, data, VAS, handsets etc.) at a Vi store
  • Ensure and monitor quality of acquisition through the store
  • Revenue -Deliver revenue targets for the store
  • Increase revenue per footfall by aiding customers’ purchase decisions


  • Achieve profitability (Return on investment) targets for the store
  • Minimize losses from pilferage (wastage) and shrinkage (unidentified losses)

Customer Service

  • Manage churn and achieve customer satisfaction for walk-in customers

Store Management

  • Ensure adherence to store processes in terms of documentation and systems
  • Ensure infrastructure / store upkeep
  • Maintain availability of stock at the store while adhering to norms
  • Ensure appropriate placement of pop-ups and product displays at store


  • Execute marketing, branding and promotion activities
  • Ensure fliers/ brand POS are available at store
  • Resolve channel-specific issues within specific timelines


  • Resolve store-specific issues within specific timelines
  • Keep employee-retention and motivation levels high through regular reviews and performance streamlining of both on-roll and off-roll employees
  • Identify gaps in performance of immediate team and ensure training to bridge the same

HSW Compliance 

  • Ensure that the HSW norms are adhered to

Core Competencies, Knowledge, Experience

Critical Success Factors

  • Continuous Learning & Empowering Talent
  • Building Team Commitment
  • Leads Decision Making & Delivering Results

Threshold Functional Competencies

  • Products, Services and Technology Knowledge - Consumer

Differentiating Functional Competencies

  • Sales Planning and Forecasting
  • Solving Problems


  • 2 – 5 years
  • Experience of retail store and customer relationship management
  • Revenue Target achievement and cost management

Must have technical / professional qualifications

  • Essential : Graduation
  • Desired : Full – time post - graduation in business management/MBA


Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership