AGM - Prepaid Marketing Specialist

Job Req ID:  25952

Ernakulam, IN

Function:  Marketing/Digital


Cluster Marketing Prepaid Specialist

Job Level/ Designation

AGM Prepaid Marketing

Function / Department

Marketing / Cluster / M2



Job Purpose

Manage and grow prepaid revenue business for the cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective retention strategies.

Key Result Areas/Accountabilities

  • Deliver Base growth as well as Revenue outcomes as per DB.
  • Deliver NPS leadership for Pre paid consumers.
  • Drive preference to win incremental share from Pre paid consumers in the category – MNP.
  • Aid Sales to drive incremental; new adds thru strong GTM deployment.
  • Understand consumer trends and competition landscape to aid insights and proposition development.
  • Drive the 121 Engine to deliver strong engagement and affinity - grow 121 contribution.
  • Drive Digital Payments to bring churn and costs down

Core Competencies, Knowledge, Experience

  • Understand consumers and emerging consumer trends and consumer buying behavior.
  • Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.
  • Digital landscape , choice of media vehicles to impact consideration and choice. SEO, Performance Marketing.
  • Clear understanding of ROI on Media outlays.
  • Strong Cross functional skills and ability to work with ambiguity and unstructured environments is a requirement


Must have technical / professional qualifications

Consumer Marketing experience with Sales and Distribution - Should have managed a sales Territory.

MBA from a  tier 1/2 school is essential with 2 – 5 years of experience