DGM - Area Sales

Job Req ID:  17169

Coimbatore, IN

Function:  VIBS


ASM- Channels & SOHO

Job Level/ Designation

M2 - DGM

Function / Department




Job Purpose

Managing operations for Channels & SOHO business for the state covering SME & SOHO Accounts. This position will build and appropriately deploy the requisit resources to gain market share for SME & SOHO , achieve Budgeted Revenue & NPS.

Drive growth, in terms of Mobility (from both SME and SOHO accounts) , Fixed line ,IOT and Cloud market share, whilst complying with agreed budget , timescales and agreed policy guidelines as also with all regulatory norms.

Develop & Deploye new routes to market like SOHO, Start Up, and Alliance tie ups to gain market presence in the SME/Soho segment

Establish digitally enabled Aqusistion model for SME & SOHO  accounts to drive productivity & efficiency.

Drive Infrastructure Coverage and Channel Hygiene

Strengthen the Team Capability Development

Key Result Areas/Accountabilities

  • To plan, budget, deliver segment revenues and contribution margins over a planning horizon including management of the subscriber acquisition costs
  • To implement coverage and distribution strategies aimed at delivering targeted in circle
  • To design and implement standardized sales management processes, build scale in the operations & run R&R for channels to drive certain sales behaviour
  • Channels Capability development & Certification as per plan

Core Competencies, Knowledge, Experience

  • Leadership & People management SKills
  • Distribution Channel Management and operational excellence
  • Program Management Experience
  • Strong analytical and conceptual skills
  • Technical sales Capability
  • Strong Implementation skills
  • Strong Commercial Skills
  • Knowledge on Telecom technologies & solutions
  • A strong implementation mind set.


Must have technical / professional qualifications

  • NA