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GM - Zonal Sales

Job Req ID:  32382

Siliguri, IN

Function:  Sales and Distribution

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.


Zonal Business Manager

Job Level/ Designation


Function / Department

Sales & Distribution



Job Purpose

Directing zonal operations to grow customer and revenue market share


  • Responsible for managing gross and net adds/total revenue through market and distribution planning, channel management, customer service delivery and brand initiative implementation
  • Ensuring smooth operations while identifying opportunities for cost control on an ongoing basis


Key Result Areas/Accountabilities

  • Deliver overall Customer Market Share (CMS) target for the zone
  • Achieve targeted net adds for all products (voice – prepaid/postpaid, data, VAS etc) across all sales channels (Distribution, Retail, Direct, Enterprise, SME) in the zone
  • Achieve channel infrastructure enhancement targets (recharge outlets, activation outlets, town reach, no. of stores, VMS, ADVMS etc)
  • Deliver overall Revenue Market Share (RMS) target for the zone - Achieve zonal revenue target – across all products and channels
  • Achieve savings on allocated COCA (controllable components), Personnel and G&A budgets at the zonal level
  • Manage overall customer satisfaction and revenue churn targets across different customer segments
  • Ensure higher visibility by executing communication and branding activities, in coordination with the circle team
  • Bad debt management; Collection infrastructure/ reach enhancement
  • Manage changes in business, organization, people to ensure continuity and smooth operations
  • Coaching, mentoring and retention of on-roll team members
  • Management of off-roll employees and agencies (in CS, C&C, Sales)


Core Competencies, Knowledge, Experience


Business and process understanding


  • Leadership and people management skill
  • 8-9 years of experience

Must have technical / professional qualifications


Graduate, MBA preferred


  • English and local market language
  • Skilled in performance analytics & driving team target achievement


Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership