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AGM-Postpaid Marketing

Job Req ID:  19526
Location: 

New Delhi, IN

Function:  Marketing/Digital
About: 

Role

AGM- Postpaid Marketing

Function / Department

Marketing

Location

New Delhi

Band

M2

Job Purpose

Achieve Revenue with the help of plans designed, upsell campaigns, promotional schemes and targeted offers, other usages and maintaining healthy realized rates

Key Result Areas/Accountabilities

 

  • Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs
  • Conceptualize / Develop and implement Loyalty Schemes/plans for retention and Revenues
  • Campaign Management
  • Ensure profitability of Upsell and Customer communication tools
  • Design Competitively priced Commercial structure for Postpaid Products
  • Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue
  • Migration of Subs to new plans with comprehensive Communication plan
  • Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes
  • Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market
  • Subs, Usage & Revenue Tracking
  • Daily, monthly tracking of key performance indicators at sub level
  • Design, conceptualize all Business Process along with CS Team with Improvisation from time to time to
  • increase customer experience
  • Increase Visibility and Awareness in of Brands through the Postpaid Business
  • Design / Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements, etc
  • Contribute to the NPS & TNPS of the circle
  • Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.
  • Design / Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements, etc
  • Contribute to the NPS & TNPS of the circle
  • Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.

 

Core Competencies, Knowledge, Experience

  • Excel/SAS/BI
  • Analytics
  • CLCM
  • 4-7 years of experience in Product Management