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AGM - Postpaid Marketing Specialist

Job Req ID:  32125

New Delhi, IN

Function:  Marketing/Digital

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.


AGM- Postpaid Marketing

Function / Department






Job Purpose

Manage and grow Post paid Base and achieve Revenue growth with the help of plans designed, upsell campaigns, promotional schemes and targeted offers.

Key Result Areas/Accountabilities

  • Subs, Usage & Revenue Tracking
  • Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.
  • Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs
  • Design, conceptualize all Business Process along with CS Team with Improvisation from time to time to increase net adds
  • Conceptualize / Develop and implement Loyalty Schemes/plans for retention and Revenues
  • Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes along with Retail team
  • Ensure profitability of Upsell, Pack Upgrades, Roaming Revenue
  • Understand consumer trends and competition landscape to aid insights and proposition development.
  • Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.
  • Product Improvisation from time to time to remain Relevant. Daily, monthly tracking of key performance indicators at sub level
  • Increase Visibility and Awareness in of Brands through the Postpaid Business
  • Design / Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements, etc
  • Contribute to the NPS & TNPS of the circle

Core Competencies, Knowledge, Experience

  • Strong Cross functional skills and ability to work with ambiguity and unstructured environments is a requirement
  • Excel/SAS/BI
  • Analytics
  • 4-7 years of experience in Product Management

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership