Share this Job

GM Prepaid Digital Product Owner

Job Req ID:  23051

Mumbai, IN

Function:  Marketing/Digital


PrePaid Product Owner

Job Level/ Designation

M3 /GM

Function / Department

Embedded Digital Team in Prepaid Marketing



Job Purpose


  • Drive the digital product (app/website) development from business lens of customer acquisition, retention, & growth hack.
  • Analyze the competition, VOC, surveys etc. to ensure that the product continues to deliver competitive advantages.
  • Understand the user and the buyer personas and develop unique value proposals for both of them.
  • Track, analyze, and perform key analytics of the products. And work with Analytics team to set up app/website scorecards.
  • Quality enhancement, increase CVR(conversion rate of traffic/installs), optimize retention rate and boost customer lifetime value (LTV).
  • Create the strategic product roadmap and work with tech/IT team for delivery on time in full.
  • Manage merchandising calendar to to increase maus, CVR, cross sell & up sell. Work with Website/App team to keep the app/website fresh. And work with Analytics team to set up a merchandising scorecard.
  • Manage push notifications, email, sms calendar to increase maus, CVR, cross sell & up sell. And work with martech/CVM team to enable push/email/sms. And work with Analytics team to set up a push/email/sms scorecard.
  • Orchestrate Onsite SEO/ASO fixes for organic growth of business. And work with agency/analytics team to enable a SEO/ASO scorecard.
  • Growth hack via A/B & MVT, refer & earn program, bank/wallet offers etc.

Key Result Areas/Accountabilities

  • Make our digital assets more relevant à Make digital journeys/ video tutorials & troubleshooting available & integral (simple, intuitive, error free) for at least 80% of inbound AND outbound customer interactions/ journeys.
  • Upfront & reinforce àHero Proposition(s), RTBs, Customer Testimonials, capture Customer VoC à at EVERY opportunity on our digital assets
  • Develop and define user stories / items and acceptance criteria from the feature and capability roadmap
  • UI/UX, Digital journey design
  • Engagement initiatives on digital assets
  • Harmonize access & cross-sell/ upsell opportunities across assets
  • Focus on assets aligned to customer profile
  • Make Vi embedded in the digital lifestyle of the customer (DITLOC)
  • Rank and prioritize user stories / items and add them to the team backlog for sprint development, conveying a clear vision of what is required to be built
  • Approve the final release plan and accept all deliverables against defined user stories and acceptance criteria
  • Work with Digital Marketing Specialist, Digital Delivery, Digital IT, Postpaid Product/ Segments/ CVM/ Brand and support teams from external agencies to deliver on all Postpaid related initiatives on our digital assets with ownership of end to end delivery  
  • KPIs: Penetration, utilization (MAU/ DAU/ Retention/ Repeat Usage/ Bounce to other channels/ Page bounce rates/ Digital TNPS) of digital assets (App/ PWA/ CT/ Content/ etc)
  • KPIs: Organic & Direct Traffic/CVR Growth on App & Website.
  • KPIs: Referral Traffic/CVR Growth on App & Website.

Core Competencies, Knowledge, Experience

  • Strong knowledge and understanding on digital products, customer journeys, UI/UX and analytics
  • Servant leader mind-set
  • Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment
  • Knowledge of Agile tools
  • Good communication, MIS and MS-excel skills
  • Integrity and process oriented individual
  • Ability to work effectively with and lead cross functional teams

Must have technical / professional qualifications

  • MBA essential
  • Minimum of 6 to 8yrs relevant experience essential in Online/Digital organization
  • Understanding concept of Agile ways of working

Years of Experience

Min. 10 years experience

Industries to look from

FMCG, BFSI, Telco,

Ideal Organizations to look from

Large digital banks, digital product companies, matured startups, Digital natives such as- Google, Facebook, digital marketing agencies and consulting companies

Direct reports

4 to 7