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GM - Digital Marketing Specialist

Job Req ID:  17342

Mumbai, IN

Function:  Marketing/Digital


GM - Digital Marketing Specialist

Job Level/ Designation

M3 / GM

Function / Department

Digital Marketing / Marketing



Job Purpose

The role is accountable for growing and driving data driven digital marketing through digital analysis, world class search, and business intelligence in order to achieve digital campaign targets.

Key Result Areas/Accountabilities

  • Create Digital Marketing Strategy & develop Digital Marketing Calendar & Digital only propositions
  • Full responsibility of developing full funnel Digital campaigns including Lead generation campaigns
  • Experience, and expertise to run data driven programmatic digital marketing
  • Responsible for Search Optimisation/Marketing &accelerating traffic to the Digital Assets
  • Integration with Brand Awareness & Performance Marketing to drive Digital Campaigns
  • Support decision management through digital analytics and business intelligence.
  • Management and coworking with of Media, Search and Analytics Agencies’
  • Discuss marketing objectives with agency and set measurable performance and financial KPIs


Core Competencies, Knowledge, Experience

  • Excellent understanding of the Online/Digital marketplace:  trend awareness; industry best practices; competitor analysis.
  • Strong consumer understanding
  • Knowledge and experience in Digital Media Planning, Web Analytics, Web Promotion, Keyword Research, Online Advertising, Search Engine Marketing, Social Media, SEO, SEM, Website Traffic Optimization, Landing Page Optimization, Conversion Rate Optimization

Must have technical / professional qualifications

  • MBA essential
  • Minimum of 6 to 8yrs relevant experience essential in Online/Digital organization
  • Understanding concept of Agile ways of working

Years of Experience

7- 10 years experience

Industries to look from

FMCG, BFSI, Telco, Aviation, eCommerce

Ideal Organizations to look from

Large digital banks, digital product companies, matured startups,Digital natives such as- Google, facebook, eCommerce platforms, digital marketing agencies and consulting companies

Direct reports