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GM -DATA Marketing

Job Req ID:  20401

Mumbai, IN

Function:  Marketing/Digital


4G User Growth

Job Level/ Designation


Function / Department

Corporate Marketing


Corporate Office, Mumbai

Job Purpose

Drive the 4G/Data business growth for the company. Drive business with circles and build robust GTM to impact business

Key Result Areas/Accountabilities

  • Drive 4G UU and work with product and devices team to influence top of the funnel
  • By understanding the pain points of customer journeys for mobile broadband and VoLTE services and smoothen them out by coordinating with various stakeholders
  • Using analytics to predict the geographies where telecom industry would grow faster to rest and ensure the organization is well placed to major share of the growth
  • Understand various communication medium and use right communication for right customers at right time to deliver maximum results
  • Drive KPI’s like SIM penetration, Volte Adoption
  • Work with IT to deploy new initiatives which makes data users life easy on VI network
  • Plan and execute customer engagement program to increase engagement of 4G users on VIL network
  • Coordinate with network planning team to align the technological investments are in line with business needs for VOLTE
  • To prepare the annual operating plan for mobile broadband vertical
  • Track the achievement against the AOP and highlight if any course correction or intervention required

Core Competencies, Knowledge, Experience

  • Strong stakeholder management. Competent and confident in relationship building
  • Proven ability to manage and work with cross-functional teams in a matrix


  • Strong analytical skills
  • Excellent interpersonal and communication skills to formulate and articulate contractual, technical, financial and value points among internal teams & partners
  • Understanding of telecom networks and related technologies


Must have technical / professional qualifications

MBA and/or Engineering background will have added advantage however not necessary