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Job Req ID:  21423

Mumbai, IN

Function:  Marketing/Digital


CVM Business Development Manager

Job Level/ Designation

M3, General Manager

Function / Department

CVM– Corporate Marketing



Job Purpose

To manage & lead CVM strategy to grow consumer business revenue, revenue market share through subscriber base retention and revenue enhancement initiatives. Role is responsible to drive deeper customer engagement on product and services through consumer insights, analytics based approach and favourably impact NPS.

Key Result Areas/Accountabilities


  • Work with the Central Planning Team to Formulate CVM strategy for the respective circle to achieve the objectives of prepaid revenue, through improving ARPU, Churn reduction, increasing Unlimited Pack penetration & Data Unique Users.
  • Understanding of customer behaviour patterns though superior analytics and segmentation
  • Drive to maximize value extraction from subscriber base. by ensuring relevant customer journeys and experience
  • Partner in preparation of circle business plans
  • Implement Digital First approach to ensure stronger, more targeted engagement with consumers
  • Develop and prioritise customer experience initiatives across market segments to improve NPS, Consideration, Emotional Bonding and Market share
  • Input back into central planning team the circle related achievements and challenges to enrich the thinking of the central pool


  • Work with the Central Execution Team to deliver new products/ initiatives for the respective circle
  • Develop operations framework and  team interactions to take care of day to day operations in the most efficient manner
  • Partner in planning of GTM programs of various initiatives at the circle
  • Follow the governance of weekly updates, monthly planning, market visits to enable the circle
  • Scheduled meetings with circle Marketing head/ teams to ensure alignment with and achievement of company objectives
  • Pick-up best practices from other circles and execute for own circle wherever relevant

Core Competencies, Knowledge, Experience

Behavioural attributes:

  1. Leadership skills, team working skills, high degree of analytical skills, communication and influencing skills, process and detail orientation
  2. Broad perspective, find new ways of looking at things, comfortable with complexity & ambiguity
  3. Excellent influencing and people management skills.
  4. Ecosystem awareness and development
  5. Leadership skills to influence eco-system and build high performance relationships and teams

Experience, Technical/Professional Qualification

  1. MBA with 10+ years of work experience – in sales & consumer marketing. Some telecom experience preferred.
  2. Consumer insights and proposition development
  3. Customer life cycle management
  4. Business management experience with focus on product management & product marketing
  5. Domain: Product management / pricing role in Telecom
  6. Technology architecture and its impact on business


Must have technical / professional qualifications

MBA in Marketing