GM - Brand Communication Lead Prepaid Vertical

Role #1

Brand Communication Lead for Prepaid Vertical

Job Level/ Designation

M3

Function / Department

Brand Marketing

Location

Mumbai Corp Office

Job Purpose

To lead the Brand Communication efforts for the Prepaid Vertical by  developing ATL and BTL communication that will drive strategic  brand differentiation and support business efforts for this vertical.

Key Result Areas/Accountabilities

• Driving brand differentiation through articulation and Interpretation of the brand positioning and personality for the prepaid vertical.  Bringing alive brand differentiation through clearly articulated propositions and high quality and insightful campaigns.
• Conceptualizing, Building, Owning  and Implementing 360 degree campaigns relevant to the target audience and proposition across relevant markets
• Understanding of business issues and developing a communication plan that will support business growth
• Proactively identifying communication needs that would support brand building and business growth through analysis of research and consumer information 
• Working closely with the media & social media verticals - in order to ensure campaign deliveries and with the Insights team for identification of Issues and Opportunities respectively.

.

Core Competencies, Knowledge, Experience

• Strategic thinking  and knowledge of fundamentals of brand building
• Creative thinking
• Collaboration
• Leadership
• Process orientation

Experience of 10-12 years in total of which 4+ years in a similar communications role in telecom.

Excellent Creative abilities

Extreme high level of language proficiency

Must have technical / professional qualifications

MBA