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AGM - Martech Analyst

Job Req ID:  19446

Mumbai, IN

Function:  Marketing/Digital


Martech Analyst

Job Level/ Designation


Function / Department




Job Purpose

VIL’s MarTech team is focused to contribute to marketing programs at scale with highly structured data-driven approach that delivers Media & Conversion Efficiencies, and Optimisation of customer experience management practices.

As MarTech specialist, s/he will be imparting in to MarTech Tools management & Utilization, AdTech Implementation & optimization. Working closely with Digital, Brand, Media, Marketing, CVM, Big Data, Technology Teams, Partners, Vendors to build data driven marketing programs


As a Martech analysts s/he will have end to end ownership of 2 to 3 martech tools/platform and will be seen as an SME for those

Key Result Areas/Accountabilities

  • Deliver data activation, data-driven marketing Practices, Customer Experience Management, using tools viz. CDP, DMP, Analytics, tag management or others
  • Ingest data from Data Lake built from multiple sources like, Advance Analytics, Data-Warehouse etc and use it for actionable traits and segments – Manage the data lifecycle end-to-end
  • Participates in Campaign Ideation, Planning process, Imparts strategy to define data for best performance, Deliver Data Models & Cohorts, mapping it to various destinations & programmatic platforms.
  • Analyses & optimizes the audience profiles for performance - paid & owned media
  • Conduct Data Audit of various Ad Platforms, DMP & Analytics Tools, SDRs, Traits, Segments & Audience Libraries Management
  • Conduct Critical path flow, Conversion Funnel, Behavioural Analysis.
  • Analyse Contribution IQ - What if/Cause Analysis, Deliver Marketing Attribution IQ, Generate Predictive CX Hypothesis & Trend Spotting.
  • Contribute DCVM Scope/ Opportunities; Collaborates with multiple business owners to convert their business needs into Personalisation use-cases/ideas.
  • Create/ Develop Personalisation activities within the tool as per marketing requirements, Troubleshoots Personalisation activities when - Experience is not delivered as expected or irrelevant experience are delivered.
  • Support DMP, Target & CVM in Campaign Planning & Advanced Segmentation; Identifying Signals & Traits - Passing it in to DMP

Core Competencies, Knowledge, Experience

  • Excellent understanding of the Online/Digital marketplace:  trend awareness; industry best practices
  • Hands-on experience of setting up martech platforms
  • Must have familiarity with and knowledge of products and technology stacks in the MarTech and AdTech space
  • Ability to design unique technical solutions for large enterprises to address their marketing needs


Must have technical / professional qualifications

  • MBA or other masters essential
  • 3+ years of relevant experience using tools & technologies in Marketing & Promotional activities.
  • 2+ years of experience in Digital Marketing with Graduation preferably in Marketing or engineering (any stream)


Years of Experience

Min. 5 years’ experience

Direct reports