Share this Job

AGM - Enterprise Platform BA

Job Req ID:  15370

Mumbai, IN

Function:  Marketing/Digital


Platform BA

Job Level/ Designation


Function / Department




Job Purpose


Platform BA works closely with Product owner or a Digital Delivery lead as part of squad owning end to end ownership of product roadmap deliveries end to end. BA supports PO/Delivery lead right from backlog grooming, BRS/FRS, user story creation, UX/UI and finally delivery of feature for respective platform


Key Result Areas/Accountabilities

  •  Develop and define user stories / items and acceptance criteria from the feature and capability roadmap
  • Responsible for UI/UX, Digital journey design including active A/B testing
  • Rank and prioritize items and add them to the team backlog for sprint development, and making them ready for dev for each sprint
  • Create final release plan with all deliverables against defined user stories and acceptance criteria and obtain PO/Delivery lead approvals as well as functional lead approvals
  • Day to Day manage sprint delivery to avoid any slippages and blockers for effective functioning of squad
  • Run daily scrum, sprint planning, sprint retro and /all squad cadences as agreed with squad members
  • Understanding of Technical architecture for the platform
  • Structured and Ad-hoc data analysis and in sighting to understand customer behavior
  • KPIs: Digital BA owns adoption KPIs, co-own business KPIs with business function and PO, co-own Technical KPIs for platform owned by Product owner


Core Competencies, Knowledge, Experience

  • Strong knowledge and understanding on digital lead funnel management , UI/UX and analytics
  • Servant leader mind-set
  • Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment
  • Knowledge of Agile tools
  • Good communication, MIS and MS-excel skills
  • Integrity and process oriented individual
  • Ability to work effectively with and lead cross functional teams

Must have technical / professional qualifications

  • MBA essential
  • Minimum of 2 years of relevant experience essential in Online/Digital organization
  • Understanding concept of Agile ways of working

Years of Experience

Min. 2-3 years’ experience

Direct reports