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AGM - Business Mgr Curated Experiences

Job Req ID:  11929
Location: 

Mumbai, IN

Function:  Marketing/Digital
About: 

Role

Partnerships - Business Operations Lead (Curated Experiences)

Job Level / Designation

 M2 / AGM

Function / Department

Corporate Marketing | Digital Content, Partnerships & Asset Monetization

Location

Corporate Office, Mumbai

Context for the new role

Post the merger, VIL, until recently, continued to operate with its 2 individual brands in the market – Idea & Vodafone. VIL underwent a rebranding exercise in Sep’20 and launched its new brand – Vi.

The brand ‘Vi’ believes in the power of collaboration and the ability to unlock endless possibilities for all stakeholders. The targeted positioning for Vi is ‘together for tomorrow’, ie ‘helping you to create a better tomorrow’, ‘helping you unlock endless possibilities’, ‘partnering in your progress’ OR ‘helping you THRIVE’.  

VIL will strive to cement this positioning in the minds of the consumers over next few years and this will, therefore, have to reflect in whatever we does, whatever we communicate.

As a strategic approach towards this objective, VIL will strive to create differentiated programs & propositions in spaces like education, jobs, health, business enhancement, etc, each targeted and designed for a very specific target group, to be able to bring alive its brand promise – helping you thrive! These will be CURATED EXPERIENCES designed & created by VIL exclusively for its consumers to bring them something different & meaningful that could be a means for them to realise their dreams, to progress.

The route to create such programs / propositions will be through strategic & deep partnerships. The potential partners that we would be looking at would be the ones who are expert in these spaces, predominantly the digital start-ups. We would be looking at long-term partnerships with a minimum plan for next 3 years clearly carved out, and the solutions will be deeply embedded with VIL ecosystem such that these are at the front & centre of VIL’s market play. These will have to be designed to create a minimum scale to be able to make a meaningful impact in our journey to the desired brand positioning.

As this is going to be key strategic focus for us, we have decided to create a separate dedicated vertical to build & manage this agenda.

Given that there is no precedence of VIL creating such programs, this will require a fair amount of blue sky thinking, getting a deep understanding of the target consumer segment – their aspirations and the need states; understanding the target category (jobs, education, etc), carrying out a due diligence of key players in each of the target categories, understanding their business models, their vision; conceptualising end-to-end propositions, jointly creating the program design, weave a revenue model around it, driving the tech integration, negotiating partnership terms, create & own the entire go-to-market for such propositions. One of the key aspects for the success of this agenda will also be the ability of the incumbent teams here to drive this with the larger organization.

The key metric that this agenda is expected to deliver is – brand scores, VIL’s share in the target segments and digital MAU on VIL’s digital assets, eventually showing up in core business in form of higher UL & 4G extraction.

 

Job purpose

To support the Category Teams in

  • Client on-boarding and Account management
  • Project Management & Implementation : Supporting the team in reviewing project implementation, performance against key milestones
  • MIS & Finance reporting, payouts and revenue reconciliations

 

Key Result Areas/Accountabilities

  • Account Management: Onboard partners on VIL finance & tech systems, drive contract finalization & signing
  • Revenue Reporting: Manage revenue reporting, manage & validate invoices, payouts and reconciliation with partners. Process ownership with internal finance / SCM
  • Track project management plan for all ongoing projects across categories, present project implementation dashboards to the Partnerships Lead to facilitate business review & course corrections
  • Support in the GTM execution

 

Key Performance Indicators

  • Smooth partner on-boarding
  • Right invoicing & timely payouts
  • Timely Project Implementation
  • Partner Satisfaction

Core Competencies, Knowledge, Experience

Operations Expertise, Analytical, Team Work, Persuasive, Industry/market knowledge,  Nimble, Broad Perspective, Demonstrated ability to cultivate strong relationships with external partners, Motivated self-starter who thrives in unstructured environments

 

Adequate experience in Sales & Marketing Operations in telecom, FMCG, eCommerce

Must have technical / professional qualifications

Post-Graduate, MBA preferred

Years of Experience

4-5 years

Industries to look from

FMCG, e-commerce, digital start-ups, Financial Services, Fintech

Ideal Organizations to look from

Amazon, Flipkart, Samsung, Apple, Swiggy, Zomato, Uber, Unacademy, Byju’s, Google, Facebook and the likes

Team Size

7

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