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AGM - Postpaid Marketing Specialist

Job Req ID:  38460

Mohali, IN

Function:  Marketing/Digital


Marketing Postpaid

Job Level/ Designation

AGM – M2

Function / Department




Job Purpose

Manage and grow postpaid revenue business for PUH cluster by leveraging pillars of growth and grow subscriber base through effective acquisition and retention strategies.

Key Result Areas/Accountabilities

  • Minimize Churn and Increase retention through design & execution  engagement and retention schemes for consumer Subs
  • Conceptualize / Develop and implement Loyalty Schemes / plans for retention and Revenues
  • Campaign Management
  • Ensure profitability of  Upsell and Customer communication tools
  • Design Competitively priced Commercial structure for Postpaid Products - Structure and Design Postpaid Plans, UAT  for the retail  which are competitive in the market and help in driving acquisitions and revenue
  • Migration of Subs to new plans with comprehensive Communication plan
  • Design and Implement Promotional Schemes, quality  based suggestions on customer engagement  schemes
  • Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market
  • Subs , Usage & Revenue Tracking
  • Daily , monthly tracking of key performance indicators at sub level
  • Design , conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience
  • Increase Visibility and Awareness in of Brands through the Postpaid Business
  • Design / Conceptualize along with Brand Team various communication models like Posters , banners , leaflets, other elements ,etc
  • Contribute to the NPS & TNPS  of the circle
  • Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.

Core Competencies, Knowledge, Experience

Data crunching

Understanding of Excel/Access/SAS/BI



Must have technical / professional qualifications

1. Post Graduate MBA with 3-7 years’ experience

2. Analytical and Data crunching skills

3. Communication and presentation skills

4. Go to market