AGM - Postpaid Marketing Specialist

Job Req ID: 38460

Location:

Mohali, IN

Function: Marketing/Digital

About:

Role

Marketing Postpaid

Job Level/ Designation

AGM – M2

Function / Department

Marketing

Location

Mohali

Job Purpose

Manage and grow postpaid revenue business for PUH cluster by leveraging pillars of growth and grow subscriber base through effective acquisition and retention strategies.

Key Result Areas/Accountabilities

Minimize Churn and Increase retention through design & execution engagement and retention schemes for consumer Subs
Conceptualize / Develop and implement Loyalty Schemes / plans for retention and Revenues
Campaign Management
Ensure profitability of Upsell and Customer communication tools
Design Competitively priced Commercial structure for Postpaid Products - Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue
Migration of Subs to new plans with comprehensive Communication plan
Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes
Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market
Subs , Usage & Revenue Tracking
Daily , monthly tracking of key performance indicators at sub level
Design , conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience
Increase Visibility and Awareness in of Brands through the Postpaid Business
Design / Conceptualize along with Brand Team various communication models like Posters , banners , leaflets, other elements ,etc
Contribute to the NPS & TNPS of the circle
Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.

Core Competencies, Knowledge, Experience

Data crunching

Understanding of Excel/Access/SAS/BI

Analytics

CLCM

Must have technical / professional qualifications

1. Post Graduate MBA with 3-7 years’ experience

2. Analytical and Data crunching skills

3. Communication and presentation skills

4. Go to market