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GM-Sales Capability

Job Req ID:  23255

Guwahati, IN

Function:  Sales and Distribution


Sales Capability Manager

Job Level/ Designation


Function / Department

Sales & Distribution




Job Purpose

Distribution manager

Key Result Areas/Accountabilities


  • Set revenue & sales targets 
  • Review and evaluate Channel partners with focus on distributor 3i –infrastructure (office, DSE, computer), investment (working capital) & involvement (ways of working, processes) for reliable & effective service of the market 
  • Ensure Distribution planning& execution intensity to enable his team to deliver on expanding town coverage, appointing distributors, adding outlets, building DATA, above norms extraction -sites, quality gross & tertiary 
  • Judicious use of SAC budgets to maximize quality customer acquisitions Strengthen market execution & trade relationships and track market intelligence for effective decisions 
  • Complete people ownership -effective on-boarding, in-market coaching, rigorous performance review etc -to maximize team incentive earnings and reduce attrition
  • Ensure compliance with company standards, policies and HSW norms by employees and extended teams

Core Competencies, Knowledge, Experience

  • 5-7 years of experience in Telco/FMCG 
  • In depth understanding of Distribution ecosystem 
  • Market understanding & development 
  • Detailed Sales & Distribution planning 
  • Motivate team & build capability
  • Skilled in conflict management
  • Basic budget management skills

Must have technical/ professional qualifications

  • Graduate, MBA preferred 
  • English and local market language 
  • Skilled in performance analytics, review & driving team target achievement